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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~person:"McDaniel, Stephen R."
~subject:"Brand image"
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Journal of sport management : the official journal of the North American Society of Sport Management
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Revisiting the satisfaction-loyalty relationship in the sport video gaming context : the mediating role of consumer expertise
Kwak, Dae Hee
;
McDaniel, Stephen R.
;
Kim, Ki Tak
- In:
Journal of sport management : the official journal of …
26
(
2012
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10009512304
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