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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~person:"McDonald, Heath"
~person:"Ross, Stephen"
~subject:"Brand management"
~type_genre:"Article in journal"
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Brand management
Consumer behaviour
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McDonald, Heath
Ross, Stephen
Kunkel, Thilo
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Journal of sport management : the official journal of the North American Society of Sport Management
Sport management review
2
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ECONIS (ZBW)
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The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
2
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
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