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isPartOf:"Journal of strategic marketing"
~isPartOf:"Creativity and the contemporary economy Niina Koivunen ... (eds.)"
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Journal of strategic marketing
Creativity and the contemporary economy Niina Koivunen ... (eds.)
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The emotional nexus between products and organizations : the case of perfume
Lampel, Joseph
;
Mustafa, Nermeen
- In:
Creativity and the contemporary economy Niina Koivunen …
,
(pp. 83-108)
.
2009
Persistent link: https://www.econbiz.de/10003916464
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2
Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery
Stevens, Lorna
;
Maclaran, Pauline
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10003437657
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