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isPartOf:"Journal of strategic marketing"
~isPartOf:"European journal of international management : EJIM"
~isPartOf:"IEEE transactions on engineering management : EM"
~person:"Alexandre, Maria T."
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Journal of strategic marketing
European journal of international management : EJIM
IEEE transactions on engineering management : EM
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The impact of resource-strategy correspondence on marketing performance - financial performance tradeoffs
Furrer, Olivier
;
Alexandre, Maria T.
;
Sudharshan, Devanathan
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 161-183
Persistent link: https://www.econbiz.de/10003494021
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