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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal for international business and entrepreneurship development"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Marketing management
202
Marketingmanagement
202
Firm performance
33
Unternehmenserfolg
33
Beziehungsmarketing
32
Relationship marketing
32
market orientation
29
KMU
24
SME
24
Brand management
23
Markenführung
23
Strategic management
22
Strategisches Management
22
Marketing
20
Competitive advantage
19
Consumer behaviour
19
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Internet marketing
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Online-Marketing
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marketing strategy
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International marketing
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Lieferantenmanagement
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Weinstein, Art
2
Anees-ur-Rehman, Muhammad
1
Brotspies, Herbert
1
Gounaris, Spiros
1
Johnston, Wesley James
1
McIntosh-Scott, Annette Elizabeth
1
Mishra, Prashant
1
Mols, Niels Peter
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Ngo, Liem Viet
1
O'Cass, Aron
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Sarkar, Soumya
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Scott, Peter
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Siahtiri, Vida
1
Sohail, M. Sadiq
1
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Journal of strategic marketing
Journal for international business and entrepreneurship development
Industrial marketing management : the international journal for industrial and high-tech firms
86
The journal of business & industrial marketing
46
Journal of business-to-business marketing
23
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Journal of business research : JBR
6
Gabler Edition Wissenschaft
5
Journal of the Academy of Marketing Science
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Handbook of business-to-business marketing
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of marketing communications
3
Berichte aus der Betriebswirtschaft
2
Business-to-Business-Marketing
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of marketing research : JMR
2
Journal of personal selling & sales management : JPSSM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Naše gospodarstvo : NG
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Schriftenreihe angewandtes B2B-Marketing
2
Springer eBook Collection
2
The journal of personal selling & sales management : JPSSM
2
Wiley series on marketing management
2
AI innovation in services marketing
1
Administrative Sciences : open access journal
1
Advanced digital marketing strategies in a data-driven era
1
Advances in services marketing
1
Amfiteatru economic : an economic and business research periodical
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Arbeitspapiere aus der Fakultät für Wirtschaftsingenieurwesen / Hochschule Mannheim
1
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ECONIS (ZBW)
9
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date (oldest first)
1
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
2
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
3
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
4
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
5
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
6
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
7
Sales and strategic marketing practices in the pharmaceutical industry : doctors as customers and their decisions
Scott, Peter
;
McIntosh-Scott, Annette Elizabeth
; …
- In:
Journal for international business and entrepreneurship …
7
(
2013
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10009727964
Saved in:
8
Approaching Key Account Management from a long-term perspective
Tzempelikos, Nektarios
;
Gounaris, Spiros
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009732195
Saved in:
9
Marketing strategy, related factors and performance of firms across Saudi Arabia
Sohail, M. Sadiq
- In:
Journal for international business and entrepreneurship …
4
(
2009
)
4
,
pp. 286-301
Persistent link: https://www.econbiz.de/10008647209
Saved in:
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