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isPartOf:"Journal of strategic marketing"
~person:"Agnihotri, Arpita"
~person:"Morgan, Robert"
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Marketing management
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Betriebliche Wertschöpfung
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Beziehungsmarketing
1
Blue Ocean Strategy
1
China
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Corporate culture
1
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Agnihotri, Arpita
Morgan, Robert
Gilmore, Audrey
7
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Sahi, Gurjeet Kaur
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Gupta, Mahesh Chander
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Lane, Nikala
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Modi, Pratik
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Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
2
Group & organization management : an international journal
1
Journal of management studies : JMS
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Extending boundaries of Blue Ocean Strategy
Agnihotri, Arpita
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 519-528
Persistent link: https://www.econbiz.de/10011571022
Saved in:
2
Clan culture, strategic orientation and new product performance in Chinese marketing ventures : an exploration of main and moderating effects
Chuang, Fu-mei
;
Morgan, Robert
;
Robson, Matthew J.
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10009575417
Saved in:
3
Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009314493
Saved in:
4
A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers
Thorpe, Eleri R.
;
Morgan, Robert
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 223-236
Persistent link: https://www.econbiz.de/10003494025
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