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isPartOf:"Journal of strategic marketing"
~person:"Carson, David"
~person:"Smith, Brian D."
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Carson, David
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Journal of strategic marketing
European journal of marketing : EJM
1
Journal of research in marketing and entrepreneurship : JRME
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Small business and entrepreneurship ; Vol. 4
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Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
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2
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
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3
Maybe I will, maybe I won't : what the connected perspectives of motivation theory and organisational commitment may contribute to our understanding of strategy implementation
Smith, Brian D.
- In:
Journal of strategic marketing
17
(
2009
)
6
,
pp. 473-485
Persistent link: https://www.econbiz.de/10003927504
Saved in:
4
Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
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