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isPartOf:"Journal of strategic marketing"
~subject:"Corporate reputation"
~subject:"Marketing management"
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Journal of strategic marketing
Journal of business research : JBR
8
Cogent business & management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of economic perspectives : IJEP
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Marketing intelligence & planning
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Betriebliches Umweltmanagement : nachhaltiges Wirtschaften im Unternehmen ; 30 Tabellen
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Betriebliches Umweltmanagement : nachhaltiges Wirtschaften in Unternehmen ; 30 Tabellen
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Driving green consumerism through strategic sustainability marketing
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European research studies
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Green advertising and the reluctant consumer
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Green consumerism : perspectives, sustainability, and behavior
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International journal of business competition and growth : IJBCG
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International journal of contemporary hospitality management
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International journal of green economics
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International journal of hospitality management
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Journal for global business advancement : JGBA
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Journal of Asia Pacific business
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Journal of retailing and consumer services
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Market : review for marketing theory and practice
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California management review
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Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
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2
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
3
Green marketing strategy and the firm's performance : the moderating role of environmental culture
Fraj, Elena
;
Martínez, Eva
;
Matute, Jorge
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10009296542
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