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isPartOf:"Journal of strategic marketing"
~type_genre:"Sammelwerk"
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Journal of strategic marketing
Erfurter Hefte zum angewandten Marketing
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Journal of business research : JBR
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Legends in marketing
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International journal of technology marketing : IJTMkt
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Journal of marketing management : MM
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Europäische Kulturen in der Wirtschaftskommunikation
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Springer Reference Wirtschaft
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Special issue: Competitive intelligence, analysis & strategy
Wright, Sheila
(
contributor
)
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2012
Persistent link: https://www.econbiz.de/10009510642
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2
Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
)
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2011
Persistent link: https://www.econbiz.de/10009314493
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3
Special issue: Competitive intelligence, analysis & strategy
Wright, Sheila
(
contributor
)
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2010
Persistent link: https://www.econbiz.de/10008808962
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4
Special issue: Return on marketing investment : the new marketing paradigm
Ashill, Nicholas
(
contributor
)
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2007
Persistent link: https://www.econbiz.de/10003621384
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