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isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"International journal of event and festival management"
~subject:"Beziehungsmarketing"
~subject:"Customer satisfaction"
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Journal of targeting, measurement and analysis for marketing
International journal of event and festival management
International journal of contemporary hospitality management
5
Tourism management : research, policies, practice
5
Journal of retailing and consumer services
4
Journal of strategic marketing
4
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International journal of business information systems : IJBIS
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The international review of retail, distribution and consumer research
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International journal of hospitality management
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International journal of wine business research : IJWBR
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Market : review for marketing theory and practice
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Berliner Schriften zur anwendungsorientierten Bankbetriebslehre
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Contemporary issues and prospects in business development in Africa : celebrating the 20th anniversary of the Journal of African Business
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Data Mining und Statistik in Hochschule und Wirtschaft : Proceedings der 6. Konferenz der SAS-Anwender in Forschung und Entwicklung (KSFE) [28. Februar - 01. März 2002 Universität Dortmund]
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Segmentation of the spectators attending a festival based on musical preferences
Pérez-Cálvez, Jesús Claudio
;
Lopez-Guzman, Tomas
; …
- In:
International journal of event and festival management
8
(
2017
)
3
,
pp. 346-360
Persistent link: https://www.econbiz.de/10011804439
Saved in:
2
Using Cox regression to model customer time to churn in the wireless telecommunications industry
Wong, Ken Kwong-kay
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10009233560
Saved in:
3
Satisfaction-based segmentation : application of Kano model in Indian fast food industry
Ponnam, Abhilash
;
Balaji, M. S.
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 195-205
Persistent link: https://www.econbiz.de/10009427433
Saved in:
4
Customer segmentation : the concepts of trust, commitment and relationships
Hultén, Bertil
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
4
,
pp. 256-269
Persistent link: https://www.econbiz.de/10003593906
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