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isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Resource-based view"
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Resource-based view
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Journal of the Academy of Marketing Science
European journal of marketing : EJM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of personal selling & sales management
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ECONIS (ZBW)
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1
How young companies can effectively manage their slack resources over time to ensure sales growth : the contingent role of value-based selling
Jong, Ad de
;
Zacharias, Nicolas
;
Nijssen, E. J.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 304-326
Persistent link: https://www.econbiz.de/10012434107
Saved in:
2
Should firms invest more in marketing or R&D to maintain sales leadership? : an empirical analysis of sales leader firms
Vadakkepatt, Gautham
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1088-1108
Persistent link: https://www.econbiz.de/10012659696
Saved in:
3
The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
Saved in:
4
Special section on enhancing sales force productivity
In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 46-82
Persistent link: https://www.econbiz.de/10003960745
Saved in:
5
Performance implications of sales strategy : the moderating effects of leadership and environment
Panagopoulos, Nikolaos G.
;
Aulōnitēs, Geōrgios I.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10003960751
Saved in:
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