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isPartOf:"Journal of travel and tourism marketing"
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Journal of travel and tourism marketing
The journal of brand management : an international journal
Memorable customer experiences : a research anthology
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Customer Experience : Forum Dienstleistungsmanagement
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European journal of marketing : EJM
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Fashion branding and communication : core strategies of European luxury brands
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Fontys Venlo - publication of applied sciences
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovative marketing : IM
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International advertising and communication : current insights and empirical findings
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of promotion management : JPM
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Journal of service theory and practice : JSTP
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Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
The role of brand experience and affective commitment in determining brand loyalty
Iglesias, Oriol
;
Singh, Jatinder J.
;
Batista-Foguet, Joan M.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 570-582
Persistent link: https://www.econbiz.de/10009233003
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