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isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Search: subject_exact:"Viral marketing"
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Viral marketing
95
Virales Marketing
95
Internet marketing
56
Online-Marketing
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Consumer behaviour
55
Konsumentenverhalten
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Social Web
48
Social web
48
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Online-Handel
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Dens, Nathalie
2
Eelen, Jiska
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Eigenraam, Anniek W.
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Feng, Jie
2
Filieri, Raffaele
2
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1
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Au, Norman
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
95
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
The impact of self-congruity and evaluation of the place on WOM : perspectives of tourism destination residents
Šegota, Tina
;
Chen, Ning
;
Golja, Tea
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 800-817
Persistent link: https://www.econbiz.de/10012880658
Saved in:
3
Airbnb experiences : travelers' purchase behavior and word-of-mouth
Purohit, Sonal
;
Arora, Rakhi
;
Nunkoo, Robin
;
Goolaup, …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1569-1587
Persistent link: https://www.econbiz.de/10014368602
Saved in:
4
Tourist-host identity risk : scale development and consequences
Fong, Lawrence Hoc Nang
;
Zhang, Carol Xiaoyue
;
Wang, Ziyou
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1588-1604
Persistent link: https://www.econbiz.de/10014368604
Saved in:
5
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
6
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
7
The unanticipated dynamics of promoting crowdfunding donation campaigns on social media
Dehdashti, Yashar
;
Namin, Aidin
;
Ratchford, Brian Thomas
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013397504
Saved in:
8
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
9
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
10
Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
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