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isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Personalisierung"
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Search: subject_exact:"Viral marketing"
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Personalisierung
Viral marketing
36
Virales Marketing
36
Consumer behaviour
19
Internet marketing
19
Konsumentenverhalten
19
Online-Marketing
19
Social Web
14
Social web
14
Holiday behaviour
12
Urlaubsverhalten
12
Customer satisfaction
10
Kundenzufriedenheit
10
Online retailing
9
Online-Handel
9
Tourism marketing
8
Tourismusmarketing
8
Tourism
7
Tourismus
7
Brand image
6
Markenimage
6
online reviews
6
Beziehungsmarketing
5
Destination management
5
Destinationsmanagement
5
Relationship marketing
5
Tourism industry
5
Tourismuswirtschaft
5
social media
5
word-of-mouth
5
Hotel industry
4
Hotellerie
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand management
3
E-commerce
3
Electronic Commerce
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Information behaviour
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Informationsverhalten
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Markenführung
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Bekk, Magdalena
1
Kim, Jihye
1
Kim, Min-Seong
1
Kruse, Joachim
1
Li, Yina
1
Lin, Zhibin
1
Liu, Xin
1
Spörrle, Matthias
1
Wen, Ji
1
Xiao, Sarah Hong
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Tourism management : research, policies, practice
17
International journal of hospitality management
13
Journal of business research : JBR
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Tourism management perspectives : TMP
4
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of international consumer marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Psychology & marketing
3
Cogent business & management
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
MIS quarterly
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The Cornell hospitality quarterly
2
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1
The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Wen, Ji
;
Lin, Zhibin
;
Liu, Xin
;
Xiao, Sarah Hong
;
Li, Yina
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 846-859
Persistent link: https://www.econbiz.de/10012492627
Saved in:
2
The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
Saved in:
3
The benefits of similarity between tourist and destination personality
Bekk, Magdalena
;
Spörrle, Matthias
;
Kruse, Joachim
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 1008-1021
Persistent link: https://www.econbiz.de/10011608010
Saved in:
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