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isPartOf:"Kellogg on advertising & media : the Kellogg School of Management"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Diversification"
~type_genre:"Non-commercial literature"
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Kellogg on advertising & media : the Kellogg School of Management
Working paper / National Bureau of Economic Research, Inc.
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Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10003761095
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