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isPartOf:"Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Kawakami, Tomoko"
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Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
The journal of product innovation management : an international publication of the Product Development & Management Association
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Virtual word of mouth and willingness to pay for consumer electronic innovations
Parry, Mark E.
;
Kawakami, Tomoko
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 192-200
Persistent link: https://www.econbiz.de/10010511293
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2
The impact of word of mouth sources on the perceived usefulness of an innovation
Kawakami, Tomoko
;
Parry, Mark E.
- In:
The journal of product innovation management : an …
30
(
2013
)
6
,
pp. 1112-1127
Persistent link: https://www.econbiz.de/10010210887
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