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isPartOf:"Konsum und Verhalten"
~isPartOf:"Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Television advertising"
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Search: subject_exact:"Werbefunk"
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Television advertising
Hörfunkwerbung
9
Radio advertising
9
Werbesendung
8
Fernsehen
5
Psychology of advertising
4
Werbepsychologie
4
Consumer behaviour
3
Fernsehsendung
3
Konsumentenverhalten
3
Television
3
Theorie
3
Theory
3
Aktivierung
2
Deutschland
2
Fernsehanstalt
2
Marktanteil
2
Musik
2
Werbewirkung
2
1985
1
1986-1998
1
Erfolgsfaktor
1
Expert system
1
Expertensystem
1
Fernsehsender
1
Fernsehwerbung
1
Forecast
1
Germany
1
Jugendliche
1
Market share
1
Mothers
1
Music
1
Mütter
1
Nichtverbale Kommunikation
1
Prognose
1
Promotional materials
1
Rundfunkwerbung
1
Success factor
1
Television industry
1
Werbemittel
1
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Arbeitspapier
1
Graue Literatur
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Working Paper
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German
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Müller, Jens
1
Rott, Armin
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Konsum und Verhalten
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of consumer marketing
2
The journal of media economics
2
APSA 2009 Toronto Meeting Paper
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
BGPE discussion paper : Bavarian graduate program in economics
1
BLM-Schriftenreihe
1
Business history review
1
CESifo Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
College of Business working papers
1
Department of Economics, University Ca' Foscari of Venice Research Paper
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Gabler Edition Wissenschaft
1
Handbook of media economics ; Volume 1A
1
Handbook on the economics of the media
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of production research
1
Journal of academic research in economics
1
Journal of advertising research
1
Journal of economics & management strategy : JEMS
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Les études de La Documentation Française / Société
1
Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Mass media files
1
McGraw-Hill Television Series
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
1
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
1
Preprint / Fakultät für Wirtschaftswissenschaft der Otto-von-Guericke-Universität Magdeburg
1
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
1
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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Marktanteile als Erfolgsindikatoren auf dem Fernsehmarkt
Müller, Jens
-
1999
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