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isPartOf:"Konsum und Verhalten"
~isPartOf:"Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Theory"
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Hörfunkwerbung
9
Radio advertising
9
Werbesendung
8
Fernsehen
5
Psychology of advertising
4
Werbepsychologie
4
Consumer behaviour
3
Fernsehsendung
3
Konsumentenverhalten
3
Television
3
Theorie
3
Aktivierung
2
Deutschland
2
Fernsehanstalt
2
Marktanteil
2
Musik
2
Werbewirkung
2
1985
1
1986-1998
1
Erfolgsfaktor
1
Expert system
1
Expertensystem
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Fernsehsender
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Fernsehwerbung
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Forecast
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Germany
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Market share
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Mothers
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Music
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Mütter
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Nichtverbale Kommunikation
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Prognose
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Rundfunkwerbung
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Success factor
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Television advertising
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Television industry
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Bekmeier-Feuerhahn, Sigrid
1
Lorson, Tania
1
Tauchnitz, Jürgen
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Konsum und Verhalten
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Faculty & research / Insead : working paper series
3
CESifo working papers
2
Economics letters
2
Information economics and policy : IEP
2
Journal of economics & management strategy : JEMS
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
The journal of media economics
2
BGPE discussion paper : Bavarian graduate program in economics
1
Beiträge zur Kommunikations- und Medienpolitik
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CSIO working papers
1
DUV / Wirtschaftswissenschaft
1
Department of Economics, University Ca' Foscari of Venice Research Paper
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Globalisation : effects on enterprises, employment and government : Tagungsband zur INFER-Jahrestagung 1999
1
Handbook of media economics ; Volume 1A
1
Handbook of media economics ; volume 1
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing research : JMR
1
Journal of political economy
1
Journal of public economic theory
1
Memorandum from Department of Economics, University of Oslo
1
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
1
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
1
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
1
Rotterdam Institute for Business Economic Studies
1
Rotterdam Instituut voor Bedrijfseconomische Studies
1
Schriften zum Marketing
1
The economic journal : the journal of the Royal Economic Society
1
The journal of business : B
1
The journal of industrial economics
1
The quarterly review of economics and business : journal of the Midwest Economics Association
1
Wirtschafts- und Sozialwissenschaften
1
Working papers
1
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
1
Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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Entwicklung eines Expertensystems zur Beurteilung von Fernsehwerbung
Lorson, Tania
-
1992
Persistent link: https://www.econbiz.de/10013165748
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2
Werbung mit Musik : theoretische Grundlagen und experimentelle Studien zur Wirkung von Hintergrundmusik in der Rundfunk- und Fernsehwerbung : mit 76 Abbildungen
Tauchnitz, Jürgen
-
1990
Persistent link: https://www.econbiz.de/10009701079
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3
Nonverbale Kommunikation in der Fernsehwerbung
Bekmeier-Feuerhahn, Sigrid
-
1989
Persistent link: https://www.econbiz.de/10008730852
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