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isPartOf:"Konsum und Verhalten"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Spiegel-Verlagsreihe Fach & Wissen"
~isPartOf:"The journal of industrial economics"
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Search: subject_exact:"Zeitschriftenwerbung"
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Print advertising
10
Printwerbung
10
Anzeigenwerbung
4
Deutschland
4
Germany
4
Theorie
3
Theory
3
Werbung
3
Zeitschrift
3
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2
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2
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1960-1990
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1982
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Landgrebe, Klaus Peter
3
Chandra, Ambarish
2
Thompson, Steve
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Baumgart, Manuela
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Esch, Franz-Rudolf
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Konsum und Verhalten
Management science : journal of the Institute for Operations Research and the Management Sciences
Spiegel-Verlagsreihe Fach & Wissen
The journal of industrial economics
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Journal of marketing research : JMR
6
SpringerLink / Bücher
5
History of retailing and consumption
4
Journal of global marketing
4
Journal of media business studies
4
NBER Working Paper
4
NBER working paper series
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
4
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
2
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
3
Targeted advertising : the role of subscriber characteristics in media markets
Chandra, Ambarish
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 58-84
Persistent link: https://www.econbiz.de/10003814871
Saved in:
4
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
5
Die Sprache der Anzeigenwerbung : eine linguistische Analyse aktueller Werbeslogans
Baumgart, Manuela
-
1992
Persistent link: https://www.econbiz.de/10013165745
Saved in:
6
Stilwandel von Zeitschriften und Zeitschriftenwerbung : Analyse zur Anpassung des Medienstils an geänderte Kommunikationsbedingungen : mit 43 Abb.
Stark, Susanne
-
1992
Persistent link: https://www.econbiz.de/10013165642
Saved in:
7
Expertensystem zur Beurteilung von Anzeigenwerbung
Esch, Franz-Rudolf
-
1990
Persistent link: https://www.econbiz.de/10013165653
Saved in:
8
Circulation versus advertiser appeal in the newspaper industry : an empirical investigation
Thompson, Steve
- In:
The journal of industrial economics
37
(
1989
)
3
,
pp. 259-271
Persistent link: https://www.econbiz.de/10001061538
Saved in:
9
Structure and conduct in local advertising markets : the case of Irish provincial newspapers
Thompson, Steve
- In:
The journal of industrial economics
33
(
1984
)
2
,
pp. 241-249
Persistent link: https://www.econbiz.de/10001042292
Saved in:
10
Anzeigenumfeld und Anzeigenwirkung : vermutete und nachweisbare Einflüsse des Werbeträgers Zeitschrift auf Umfang und Art der Wirkung des Werbemittels Anzeige
Landgrebe, Klaus Peter
-
1979
-
2. Aufl.
Persistent link: https://www.econbiz.de/10004620912
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1
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