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isPartOf:"Konsum und Verhalten"
~isPartOf:"Spiegel-Verlagsreihe Fach & Wissen"
~isPartOf:"The journal of industrial economics"
~subject:"Theorie"
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Stilwandel von Zeitschriften und Zeitschriftenwerbung : Analyse zur Anpassung des Medienstils an geänderte Kommunikationsbedingungen : mit 43 Abb.
Stark, Susanne
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1992
Persistent link: https://www.econbiz.de/10013165642
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Expertensystem zur Beurteilung von Anzeigenwerbung
Esch, Franz-Rudolf
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1990
Persistent link: https://www.econbiz.de/10013165653
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Circulation versus advertiser appeal in the newspaper industry : an empirical investigation
Thompson, Steve
- In:
The journal of industrial economics
37
(
1989
)
3
,
pp. 259-271
Persistent link: https://www.econbiz.de/10001061538
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