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isPartOf:"Krisen-PR : Krisen erkennen, meistern und vorbeugen - ein Handbuch von Profis für Profis"
~isPartOf:"Marketing intelligence & planning"
~subject:"Complaint management"
~subject:"Firmenimage"
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Search: subject_exact:"Öffentlichkeitsarbeit"
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Complaint management
Firmenimage
Public relations
24
Öffentlichkeitsarbeit
24
Crisis management
14
Krisenmanagement
14
Corporate reputation
7
Corporate culture
4
Unternehmenskultur
4
Corporate Social Responsibility
3
Corporate identity
3
Corporate social responsibility
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Alfter, Marco
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Lasmono, Hari
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Melewar, T. C.
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Michelotti, Marco
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Möhrle, Hartwin
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Puncheva-Michelotti, Petya
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Krisen-PR : Krisen erkennen, meistern und vorbeugen - ein Handbuch von Profis für Profis
Marketing intelligence & planning
Corporate communications : an international journal
37
Corporate reputation review : an international journal
30
Journal of business research : JBR
19
Journal of business ethics : JOBE
17
Journal of communication management : an international journal
12
Journal of marketing communications
12
SpringerLink / Bücher
12
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
European journal of marketing : EJM
7
The journal of brand management : an international journal
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Corporate reputation review
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of business strategy
6
Harvard business review : HBR
5
International journal of business communication : IJBC ; a publication of the Association of Business Communication
5
Journal of marketing management : MM
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
The handbook of crisis communication
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
Journal of business ethics : JBE
4
Journal of communication management
4
The Academy of Management review : AMR
4
The Oxford handbook of corporate reputation
4
Theoretical and applied economics : GAER review
4
Academy of Management journal : AMJ
3
Corporate brand and corporate reputation
3
Crisis communication : practical PR strategies for reputation management and company survival
3
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
3
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
3
International studies of management and organization
3
Journal of business communication : JBC
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
New media and public relations
3
PR-Praxis
3
Pakistan journal of commerce and social sciences
3
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ECONIS (ZBW)
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1
Consumers' evaluation toward tobacco companies : implications for social marketing
Arli, Denni
;
Rundle-Thiele, Sharyn
;
Lasmono, Hari
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10011298766
Saved in:
2
Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
Saved in:
3
Developing an environmental corporate reputation on the internet
Gurǎu, Cǎlin
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 522-357
Persistent link: https://www.econbiz.de/10010127910
Saved in:
4
Building a unique online corporate identity
Abdullah, Zulhamri
;
Nordin, Shahrina Md
;
Yuhanis Abdul Aziz
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 451-471
Persistent link: https://www.econbiz.de/10010127920
Saved in:
5
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
6
The role of the stakeholder perspective in measuring corporate reputation
Puncheva-Michelotti, Petya
;
Michelotti, Marco
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 249-274
Persistent link: https://www.econbiz.de/10003989420
Saved in:
7
Die Rücknahme-Krise - Haribo nimmt Adventskalender 2004 zurück
Alfter, Marco
- In:
Krisen-PR : Krisen erkennen, meistern und vorbeugen - …
,
(pp. 69-73)
.
2007
Persistent link: https://www.econbiz.de/10003501194
Saved in:
8
Ausblick - Reputationsmanagement und Krisentraining
Möhrle, Hartwin
- In:
Krisen-PR : Krisen erkennen, meistern und vorbeugen - …
,
(pp. 219-221)
.
2007
Persistent link: https://www.econbiz.de/10003501220
Saved in:
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