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isPartOf:"KulturKommerz"
~isPartOf:"International journal of arts management"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject_exact:"Filmwirtschaft"
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Filmwirtschaft
29
Film industry
28
Consumer behaviour
8
Konsumentenverhalten
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Film
6
Deutschland
5
Germany
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5
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Hennig-Thurau, Thorsten
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KulturKommerz
International journal of arts management
Journal of the Academy of Marketing Science
Journal of cultural economics
52
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
Journal of travel and tourism marketing
17
NBER working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
15
Applied economics letters
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Applied economics
11
Business of bollywood : the changing dimensions
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information economics and policy : IEP
10
Journal of media business studies
10
Marketing letters : a journal of research in marketing
10
Journal of marketing
9
Psychology & marketing
9
SpringerLink / Bücher
9
Creative industries and developing countries : voice, choice and economic growth
8
Industry and innovation
8
Journal of promotion management : JPM
8
Trade information bulletin
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Kom / Kommission der Europäischen Gemeinschaften
7
Working paper series
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Business history
6
Economic history working papers / LSE, Economic History Department
6
Economic research
6
Harvard business review : HBR
6
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
6
International journal of business and globalisation : IJBG
6
International journal of industrial organization
6
Journal of global fashion marketing : JGfM
6
Reports and papers on mass communication
6
Review of industrial organization : RIO
6
Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
6
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ECONIS (ZBW)
28
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No lights, no camera, no action : Indian movie industry practitioner perspectives on life after the pandemic
Kamineni, Rajeev
;
Rentschler, Ruth
- In:
International journal of arts management
25
(
2023
)
2
,
pp. 72-78
Persistent link: https://www.econbiz.de/10014508063
Saved in:
2
Critics' conformity to consumers in movie evaluation
Pang, Jun
;
Liu, Angela Xia
;
Golder, Peter N.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 864-887
Persistent link: https://www.econbiz.de/10013389454
Saved in:
3
Relating entertainment features in screenplays to movie performance : an empirical investigation
Paulich, Brianna JeeWon
;
Kumar, Vikas
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1222-1242
Persistent link: https://www.econbiz.de/10012659720
Saved in:
4
Austrian Film Festival Forum : cultural governance and accountability in Viennese Film Festical
Teissl, Verena
;
Mayerhofer, Elisabeth
;
Reid, Wendy
- In:
International journal of arts management
24
(
2021
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10012819915
Saved in:
5
The mediating role of place attachment in experience and word of mouth : the case of music and film festivals
Rajaobelina, Lova
;
Dusseault, Pascale
;
Ricard, Line
- In:
International journal of arts management
21
(
2019
)
2
,
pp. 43-54
Persistent link: https://www.econbiz.de/10012060744
Saved in:
6
Facing disruption : the cinema value chain in the digital age
Salvador, Elisa
;
Simon, Jean Paul
;
Benghozi, Pierre-Jean
- In:
International journal of arts management
22
(
2019
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10012146126
Saved in:
7
Governance of the German film industry : a multilevel analysis of state aid policy
Bomnüter, Udo
;
Schulze, Annett
- In:
International journal of arts management
22
(
2019
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10012146133
Saved in:
8
When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo
;
Moon, Sangkil
;
Chen, Haipeng
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
Saved in:
9
Debates and assumptions about motion picture performance : a meta-analysis
Carrillat, François A.
;
Legoux, Renaud
;
Hadida, Allègre L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 273-299
Persistent link: https://www.econbiz.de/10011844796
Saved in:
10
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
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