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isPartOf:"Kyklos : international review for social sciences"
~isPartOf:"Discussion paper / Tinbergen Institute"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Sponsoring"
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Search: subject_exact:"Gaelic Football"
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Sponsoring
Football
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28
Consumer behaviour
27
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Biscaia, Rui
2
Ross, Stephen
2
Santos, Manuel Alonso dos
2
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1
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1
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Calabuig Moreno, Ferran
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Derom, Inge
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Kyklos : international review for social sciences
Discussion paper / Tinbergen Institute
International journal of sports marketing & sponsorship
Journal of sport management : the official journal of the North American Society of Sport Management
12
International journal of sport management and marketing : IJSMM
7
European Sport management quarterly : ESMQ
6
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
6
Sport management review
6
Journal of business research : JBR
5
Applied Marketing Science / Angewandte Marketingforschung
4
European journal of marketing : EJM
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Springer eBook Collection
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SpringerLink / Bücher
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International journal of advertising : the quarterly review of marketing communications
3
Research
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Sport, Business and Management : an international journal ; SBM
3
Diskussionsarbeit
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Event- und Impaktforschung
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Journal for global business advancement : JGBA
2
Journal of strategic marketing
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KulturKommerz
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
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Springer eBook Collection / Business and Economics
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The journal of brand management : an international journal
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Tübinger Diskussionsbeiträge
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Working papers / Institute for Strategy and Business Economics, University of Zurich
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African journal of business and economic research : AJBER
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Ambush Marketing
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Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
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Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
BWL 10-2012
1
Beiträge Sportökonomie, Sportmanagement
1
Business and Economic Research : BER
1
Cogent business & management
1
Corporate brand and corporate reputation
1
DUV / Wirtschaftswissenschaft
1
Der Markt : international journal of marketing
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1
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
2
Revisiting organizational identity and social responsibility in professional football clubs : the case of Bayern Munich and the Qatar sponsorship
Herold, David Martin
;
Harrison, C. Keith
;
Bukstein, Scott
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10014232446
Saved in:
3
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
4
Sponsorship and social justice : brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship
Beek, Remco
;
Van Hoecke, Jo
;
Derom, Inge
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10014331530
Saved in:
5
When sports sponsorship incurs brand risk : the roles of team performance, brand familiarity and team identification
Yuan, Shaofeng
;
Gao, Ying
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10013370491
Saved in:
6
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
7
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop
;
Walker, Matthew
;
Heo, Jun
;
Koo, Gi-Yong
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
Saved in:
8
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
9
We love to hate them! : social media-based anti-brand communities in professional football
Popp, Bastian
;
Germelmann, Claas Christian
;
Jung, Benjamin
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 349-367
Persistent link: https://www.econbiz.de/10011608086
Saved in:
10
Potential negative outcomes from sports sponsorship
Crompton, John L.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011405435
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