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isPartOf:"Lehrbuch"
~isPartOf:"Journal of business research : JBR"
~subject:"Digitalisierung"
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Search: subject_exact:"Elektronischer Markt"
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Digitalisierung
Online retailing
227
Online-Handel
227
Consumer behaviour
181
Electronic Commerce
181
Konsumentenverhalten
181
E-commerce
172
Online-Marketing
89
Internet marketing
88
Social Web
57
Social web
57
Viral marketing
47
Virales Marketing
47
Einzelhandel
46
Retail trade
46
Beziehungsmarketing
43
Relationship marketing
43
Digitization
30
Digital platform
27
Digitale Plattform
27
Distribution channel
25
Vertriebsweg
25
Customer satisfaction
22
Internet
22
Kundenzufriedenheit
22
Confidence
19
Vertrauen
19
Deutschland
18
Germany
18
B-to-B-Marketing
16
Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
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Website
16
Betriebliche Wertschöpfung
15
Dienstleistungsqualität
15
Service quality
15
Value creation
15
Bibliometrics
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24
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Kollmann, Tobias
2
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2
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1
Ates, Aylin
1
Aversa, Paolo
1
Baker, LaKami T.
1
Bakir, Nuran Acur
1
Bart, Yakov
1
Bhattacharya, Abhi
1
Boonstra, Albert
1
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1
Bresciani, Stefano
1
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1
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1
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1
Broekhuizen, Thijs
1
Cai, Ya-Jun
1
Castell, Carolin
1
Cenamor, Javier
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chierici, Roberto
1
Choi, Tsan-Ming
1
Corbo, Leonardo
1
Coussement, Kristof
1
Cozzolino, Alessio
1
Cuesta-Valiño, Pedro
1
Dong, John Qi
1
Donkers, Bas
1
Doorn, Jenny van
1
Elia, Stefano
1
Eller, Robert
1
Emrich, Oliver
1
Fabian, Nicolai
1
Gaganpreet Singh
1
García-Henche, Blanca
1
Gijsenberg, Maarten J.
1
Giuffrida, Maria
1
Graf-Vlachy, Lorenz
1
Gutiérrez-Rodríguez, Pablo
1
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Springer Fachmedien Wiesbaden
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Lehrbuch
Journal of business research : JBR
Springer eBook Collection
41
Technological forecasting & social change : an international journal
28
SpringerLink / Bücher
26
Industrial marketing management : the international journal for industrial and high-tech firms
14
Springer Proceedings in Business and Economics
14
Journal of open innovation : technology, market, and complexity
13
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Journal of retailing and consumer services
10
Other Infrastructure Study
10
Discussion paper series / Philippine Institute for Development Studies
9
European research studies
9
Finance research letters
9
Technovation : the international journal of technological innovation, entrepreneurship and technology management
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
Business horizons
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Economies : open access journal
7
International journal of innovation and technology management
7
Journal of innovation and entrepreneurship : JIE
7
Lecture Notes in Information Systems and Organisation
7
Long range planning : LRP ; international journal of strategic management
7
The digital economy and the European labour market
7
The journal of business & industrial marketing
7
The journal of strategic information systems : incorporating International Information Systems
7
United Nations publication
7
Working papers / ADB Institute
7
Business process management journal
6
ERF working papers series
6
ERIA discussion paper series
6
Institute for Prospective Technological Studies digital economy working paper
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of world trade : law, economic policy, public policy
6
Management for Professionals
6
OECD trade policy papers
6
Premier reference source
6
World Bank E-Library Archive
6
essentials
6
Baltic Journal of Economic Studies
5
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ECONIS (ZBW)
30
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30
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1
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
2
Resources and digital export : an RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce
Elia, Stefano
;
Giuffrida, Maria
;
Mariani, Marcello M.
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 158-169
Persistent link: https://www.econbiz.de/10012581694
Saved in:
3
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
4
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
5
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
6
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
7
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
8
Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534155
Saved in:
9
Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão
;
Pacheco, Diego Augusto de Jesus
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
Saved in:
10
Institutional pioneers and articulation work in digital platform infrastructure-building
Palmer, Mark
;
Toral, Inci
;
Truong, Yann
;
Lowe, Fiona
- In:
Journal of business research : JBR
142
(
2022
),
pp. 930-945
Persistent link: https://www.econbiz.de/10013169473
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