//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Leitfaden Online-Marketing ; [Bd. 1]"
~isPartOf:"Arbeitsberichte der Hochschule für Wirtschaft FHNW"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct-to-consumer advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Direct marketing
20
Direktmarketing
20
Beziehungsmarketing
7
Relationship marketing
7
Digital platform
6
Digitale Plattform
6
E-commerce
6
Electronic Commerce
6
Human-machine system
6
Mensch-Maschine-System
6
E-Mail
5
E-mail
5
Internet marketing
5
Online-Marketing
5
Advertising planning
4
Werbeplanung
4
Advertising effects
3
Deutschland
3
Germany
3
Mobile communications
3
Mobilkommunikation
3
Werbewirkung
3
2004-2007
1
Advertising media
1
Advertising regulation
1
Book trade
1
Buchhandel
1
Competitive strategy
1
Distance selling
1
Distanzhandel
1
Einzelhandel
1
Innovation
1
Konsumentenverhalten
1
Media usage
1
Mediennutzung
1
Personalisierung
1
Personalization
1
Retail trade
1
Search engine
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
1
Author
All
Dallmer, Heinz
1
Dallmer, Jan Dirk
1
Published in...
All
Leitfaden Online-Marketing ; [Bd. 1]
Arbeitsberichte der Hochschule für Wirtschaft FHNW
Health marketing quarterly
15
SpringerLink / Bücher
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Direct marketing : an international journal
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Journal of marketing
3
NBER working paper series
3
Research
3
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic business
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of targeting, measurement and analysis for marketing
2
Kundenmanagement & Electronic Commerce
2
Marketing letters : a journal of research in marketing
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Springer Gabler Research
2
... für Dummies
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Akron business and economic review
1
American journal of agricultural economics
1
CSR, Sustainability, Ethics & Governance
1
Cogent business & management
1
Contemporary trends in innovative marketing strategies
1
Der Markt : international journal of marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Direct Marketing im Wandel
Dallmer, Heinz
;
Dallmer, Jan Dirk
-
2007
Persistent link: https://www.econbiz.de/10003551780
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->