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isPartOf:"Leitfaden Online-Marketing ; [Bd. 1]"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"Werbewirkung"
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Werbewirkung
Direct marketing
20
Direktmarketing
20
Mobile communications
7
Mobilkommunikation
7
Internet marketing
6
Online-Marketing
6
E-Mail
5
E-mail
5
Advertising planning
4
Werbeplanung
4
Advertising effects
3
Consumer behaviour
3
Deutschland
3
Germany
3
Konsumentenverhalten
3
Media usage
3
Mediennutzung
3
Market research
2
Marktforschung
2
2004-2007
1
Advertising media
1
Advertising regulation
1
Bevölkerungsentwicklung
1
Beziehungsmarketing
1
Competitive strategy
1
Demographic development
1
Distance selling
1
Distanzhandel
1
Einzelhandel
1
Japan
1
Kundenbindungsprogramm
1
Loyalty program
1
Marketing management
1
Marketingmanagement
1
Mobile phone
1
Mobiltelefon
1
Online retailing
1
Online-Handel
1
Political opinion formation
1
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German
3
Author
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Kreutzer, Ralf T.
1
Lehmann, Heiko
1
Petersen, Anita
1
Thomas, Wolfgang
1
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Leitfaden Online-Marketing ; [Bd. 1]
Journal of targeting, measurement and analysis for marketing
Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
NBER working paper series
4
Journal of advertising research
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
NBER Working Paper
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Electronic commerce research and applications
2
Europäische Hochschulschriften / 5
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
BREAD working paper
1
BiTS-Forschung
1
Cogent business & management
1
Contemporary trends in innovative marketing strategies
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Discussion papers
1
ERIM report series research in management
1
Emory Law and Economics Research Paper
1
Forschungsergebnisse der Wirtschaftsuniversität Wien
1
Frontiers of business research in China : selected publications from Chinese universities
1
Gabler Edition Wissenschaft
1
Handbook of research on mobile marketing management
1
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ECONIS (ZBW)
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Kunden-, Vertriebs- und Mitarbeiterorientierung
Kreutzer, Ralf T.
-
2007
Persistent link: https://www.econbiz.de/10003551761
Saved in:
2
Direktmarketingkanäle
Petersen, Anita
;
Lehmann, Heiko
-
2007
Persistent link: https://www.econbiz.de/10003551782
Saved in:
3
Performance-Marketing
Thomas, Wolfgang
-
2007
Persistent link: https://www.econbiz.de/10003551993
Saved in:
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