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isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Advances in corporate branding"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Deutschland"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Advances in corporate branding
The journal of business & industrial marketing
Innovatives Markenmanagement
6
SpringerLink / Bücher
4
Springer-Gabler Research
2
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Corporate communications : an international journal
1
Corporate reputation review
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Erfurter Hefte zum angewandten Marketing
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
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Harvard-Business-Manager : das Wissen der Besten
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Journal of business research : JBR
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Journal of family business management : JFBM
1
Reputation Management
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Research
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Springer eBooks / Business and Economics
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Sustainable Marketing Management : Grundlagen und Cases
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The journal of brand management : an international journal
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Vermarktungsstrategien für das Buch im multimedialen Raum : eine interdisziplinäre Untersuchung
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Wertschöpfung im Handel
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ECONIS (ZBW)
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Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
2
Better together? : a hospitality case for umbrella branding
Kooli, Kaouther
;
Cai, Huifen
;
Tang, Xiaoyun
;
Beer, Cornelia
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
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