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isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Corporate Social Responsibility"
~subject:"HR marketing"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
The journal of business & industrial marketing
Journal of business research : JBR
7
The journal of brand management : an international journal
6
Corporate communications : an international journal
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International studies of management and organization
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing communications
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Unternehmensführung und Marketing
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African journal of business and economic research : AJBER
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Amfiteatru economic : an economic and business research periodical
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Brand management in emerging markets : theories and practice
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Communicating corporate social responsibility : perspectives and practice
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Employer branding for competitive advantage : models and implementation strategies
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European journal of international management : EJIM
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Foundations of corporate heritage
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Health marketing quarterly
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Humanomics
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International journal of retail & distribution management
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International marketing review
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Journal of financial services marketing : JFSM
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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New perspectives on critical marketing and consumer society
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Positive design and appreciative construction : from sustainable development to sustainable value
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The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
2
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
3
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
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