//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Deutschland"
~subject:"HR marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand architecture"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
HR marketing
Brand architecture
9
Markenarchitektur
9
Brand management
7
Markenführung
7
Brand image
4
Markenimage
4
Bibliometrics
2
Bibliometrie
2
Business ethics
2
Corporate reputation
2
Employee retention
2
Environmental consciousness
2
Firmenimage
2
Germany
2
Lieferantenmanagement
2
Mitarbeiterbindung
2
Personalmarketing
2
Supplier relationship management
2
Umweltbewusstsein
2
Unternehmensethik
2
Arbeitsverhalten
1
Association attributes
1
Association management
1
Brand
1
Business-to-business
1
Canada
1
Climate change
1
Code of ethics
1
Communication behaviour
1
Conscientious corporate brand
1
Conscientious corporate branding
1
Consumer goods industry
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate social responsibility
1
Designation of origin
1
Ethical leadership
1
Ethicalization
1
more ...
less ...
Online availability
All
Free
2
Undetermined
1
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
2
English
1
Author
All
Burmann, Christoph
2
Beer, Cornelia
1
Cai, Huifen
1
Jentschke, Mirjam
1
Kooli, Kaouther
1
Scheuermann, Mirjam
1
Tang, Xiaoyun
1
Wright, Len Tiu
1
more ...
less ...
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
The journal of business & industrial marketing
Innovatives Markenmanagement
6
SpringerLink / Bücher
4
The journal of brand management : an international journal
4
European journal of marketing : EJM
2
Springer-Gabler Research
2
African journal of business and economic research : AJBER
1
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Corporate communications : an international journal
1
Corporate reputation review
1
Employer branding for competitive advantage : models and implementation strategies
1
Erfurter Hefte zum angewandten Marketing
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
Harvard-Business-Manager : das Wissen der Besten
1
Health marketing quarterly
1
Journal of business research : JBR
1
Journal of family business management : JFBM
1
Journal of financial services marketing : JFSM
1
Reputation Management
1
Research
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Springer eBooks / Business and Economics
1
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
1
Sustainable Marketing Management : Grundlagen und Cases
1
The marketing review
1
Vermarktungsstrategien für das Buch im multimedialen Raum : eine interdisziplinäre Untersuchung
1
Wertschöpfung im Handel
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
2
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
3
Better together? : a hospitality case for umbrella branding
Kooli, Kaouther
;
Cai, Huifen
;
Tang, Xiaoyun
;
Beer, Cornelia
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->