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isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"The marketing review"
~subject:"Corporate reputation"
~subject:"Leistungsanreiz"
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Corporate reputation
Leistungsanreiz
Brand architecture
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Brand image
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HR marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
The marketing review
The journal of brand management : an international journal
26
Journal of business research : JBR
17
European journal of marketing : EJM
15
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of product & brand management
8
International studies of management and organization
6
Marketing intelligence & planning
4
Corporate reputation review : an international journal
3
Corporate social responsibility and environmental management
3
Journal of marketing communications
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Reputation Management
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Asia Pacific journal of marketing and logistics
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Business ethics quarterly : the journal of the Society for Business Ethics
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Family business review : journal of the Family Firm Institute
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Foundations of corporate heritage
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of retailing and consumer services
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Journal of strategic marketing
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Manual of international marketing
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Scandinavian journal of management
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The IUP journal of brand management : IJBRM
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The Oxford handbook of corporate reputation
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Acta Universitatis Danubius / Oeconomica
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African journal of business and economic research : AJBER
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Africapitalism : rethinking the role of business in Africa
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Amfiteatru economic : an economic and business research periodical
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Brand culture
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Brand management in emerging markets : theories and practice
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Business research quarterly : BRQ
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Cogent business & management
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Contemplating corporate marketing, identity and communication
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
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2
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
3
Das Branchenimage als Determinante der Unternehmensmarkenprofilierung
Burmann, Christoph
;
Schaefer, Katharina
-
2005
Persistent link: https://www.econbiz.de/10003234030
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