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isPartOf:"MSI reports : working paper series"
~person:"Bell, David R."
~person:"Srinivasan, Shuba"
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Bell, David R.
Srinivasan, Shuba
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MSI reports : working paper series
Marketing letters : a journal of research in marketing
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How do brand portfolio strategies affect firm value?
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 95-155
Persistent link: https://www.econbiz.de/10009531736
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2
Unplanned buying on shopping trips
Bell, David R.
;
Corsten, Daniel
;
Knox, George
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 3-44
Persistent link: https://www.econbiz.de/10008841380
Saved in:
3
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
4
The role of local environments in customer acquisition online
Choi, Jeonghye
;
Bell, David R.
;
Lodish, Leonard M.
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 3-24
Persistent link: https://www.econbiz.de/10003814427
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