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isPartOf:"MSI reports : working paper series"
~subject:"Markenartikel"
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Markenartikel
Empirical method
33
Empirische Methode
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USA
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United States
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Consumer behaviour
12
Konsumentenverhalten
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Marketing
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Advertising effects
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Fischer, Marc
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Lovett, Mitchell J.
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Morgan, Neil A.
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Peres, Renana
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Sattler, Henrik
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Shachar, Ron
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MSI reports : working paper series
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E-Services : opportunities and threats
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Forschungsberichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
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Schriftenreihe QM : quantitative Methoden in Forschung und Praxis
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ECONIS (ZBW)
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On brands and word of mouth
Peres, Renana
;
Shachar, Ron
;
Lovett, Mitchell J.
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 39-93
Persistent link: https://www.econbiz.de/10009531737
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2
How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Voelckner, Franziska
;
Sattler, Henrik
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10003857396
Saved in:
3
The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 79-102
Persistent link: https://www.econbiz.de/10003857399
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