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isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Market entry"
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Market entry
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Boulding, William
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Caldieraro, Fabio
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Management science : journal of the Institute for Operations Research and the Management Sciences
Asia Pacific journal of marketing and logistics
Journal of strategic marketing
7
Markteintritts-Management : Probleme, Strategien, Erfahrungen
5
Europäische Hochschulschriften / 5
4
Faculty & research / Insead : working paper series
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Journal of business economics : JBE
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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European journal of marketing : EJM
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Gabler-Edition Wissenschaft
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Handbook of marketing strategy
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Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
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IEEE transactions on engineering management : EM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Manufacturing & service operations management : M & SOM
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Report / Marketing Science Institute
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Schriften zu Marketing und Management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Akzente
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Baltic journal of management
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Business / Economics
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CORE discussion paper : DP
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DEM working paper series
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DLSU business & economics review
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E-entrepreneurship and ICT ventures : strategy, organization and technology
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Emerging markets journal : Emaj
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Empirical economics : a quarterly journal of the Institute for Advanced Studies
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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European journal of international management : EJIM
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European journal of operational research : EJOR
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Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Sequential learning in designing marketing campaigns for market entry
Moazeni, Somayeh
;
Defourny, Boris
;
Wilczak, Monika J.
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4226-4245
Persistent link: https://www.econbiz.de/10012297820
Saved in:
3
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
4
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
Saved in:
5
Pioneering plus a broad product line strategy : higher profits or deeper losses?
Boulding, William
;
Christen, Markus
- In:
Management science : journal of the Institute for …
55
(
2009
)
6
,
pp. 958-967
Persistent link: https://www.econbiz.de/10003865926
Saved in:
6
Note: the impact of leadtime and years of competitive rivalry on pioneer market share advantages
Huff, Lenard C.
- In:
Management science : journal of the Institute for …
40
(
1994
)
10
,
pp. 1370-1377
Persistent link: https://www.econbiz.de/10001171805
Saved in:
7
Investigating the relationship between time in market and pioneering advantage
Brown, Christina L.
- In:
Management science : journal of the Institute for …
40
(
1994
)
10
,
pp. 1361-1369
Persistent link: https://www.econbiz.de/10001171806
Saved in:
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