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isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Werbung"
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Marketing management
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Almossawi, Mohammed M.
1
Bandyopadhyay, Argho
1
Bradlow, Eric T.
1
Casidy, Riza
1
Chang, En Chi
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Feit, Elea McDonnell
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Fruchter, Gila E.
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Khuong Ngoc Mai
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Shen, Qiaowei
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Tam Duc Dinh
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Management science : journal of the Institute for Operations Research and the Management Sciences
Asia Pacific journal of marketing and logistics
Journal of marketing communications
13
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
8
Journal of advertising research
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International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of promotion management : JPM
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Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of advertising : official publication of the American Academy of Advertising
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SpringerLink / Bücher
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International journal of economic issues : IJEI
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Springer eBook Collection
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The marketing review
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Economics and business review
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European Advertising Academy
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International journal of technology marketing : IJTMkt
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Advertising in new formats and media : current research and implications for marketers
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1
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
2
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
3
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
4
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
5
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Khuong Ngoc Mai
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
6
Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
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7
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
8
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
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