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isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~person:"Varadarajan, Poondi Rajan"
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Varadarajan, Poondi Rajan
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
Journal of marketing
Business horizons
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Marketing operations efficiency and the Internet : an organizing framework
Kalaignanam, K.
;
Kushwaha, T.
;
Varadarajan, Poondi Rajan
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10003704509
Saved in:
2
Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy
Varadarajan, Poondi Rajan
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 58-74
Persistent link: https://www.econbiz.de/10001054851
Saved in:
3
Symbiotic marketing revisited
Varadarajan, Poondi Rajan
- In:
Journal of marketing
50
(
1986
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10001008472
Saved in:
4
Product diversity and firm performance : an empirical investigation
Varadarajan, Poondi Rajan
- In:
Journal of marketing
50
(
1986
)
3
,
pp. 43-57
Persistent link: https://www.econbiz.de/10001011993
Saved in:
5
Horizontal cooperative sales promotion : a framework for classification and additional perspectives
Varadarajan, Poondi Rajan
- In:
Journal of marketing
50
(
1986
)
2
,
pp. 61-73
Persistent link: https://www.econbiz.de/10001011999
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