//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"SpringerLink / Bücher"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing-Kommunikation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
660
Marketingmanagement
660
Marketing
134
Consumer behaviour
114
Konsumentenverhalten
114
Relationship marketing
87
Beziehungsmarketing
86
Unternehmenserfolg
73
Firm performance
71
Brand management
66
Markenführung
66
Theorie
64
Theory
64
Strategisches Management
57
Deutschland
53
Germany
53
Innovation
49
Strategic management
49
Brand image
46
Markenimage
46
Online-Marketing
44
Internet marketing
43
Market orientation
39
USA
37
United States
37
Competitive advantage
34
Resource-based view
34
Ressourcenorientierter Ansatz
34
Wettbewerbsvorteil
34
Produktentwicklung
32
Brand
31
Erfolgsfaktor
31
Marketing strategy
31
Social Web
31
Social web
31
Internationales Marketing
30
Markenartikel
30
Business start-up
29
International marketing
29
Unternehmensgründung
29
more ...
less ...
Online availability
All
Undetermined
419
Free
5
Type of publication
All
Article
479
Book / Working Paper
181
Type of publication (narrower categories)
All
Article in journal
487
Aufsatz in Zeitschrift
487
Aufsatzsammlung
25
Hochschulschrift
18
Collection of articles of several authors
17
Lehrbuch
17
Sammelwerk
17
Konferenzschrift
4
Conference paper
2
Fallstudiensammlung
2
Konferenzbeitrag
2
Bibliografie
1
Case study
1
Conference proceedings
1
Einführung
1
Fallstudie
1
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
540
German
120
Author
All
Ko, Eunju
8
Morgan, Neil A.
7
Homburg, Christian
6
Kumar, V.
6
Laroche, Michel
6
Bruhn, Manfred
5
Calantone, Roger J.
5
Esch, Franz-Rudolf
5
Hult, G. Tomas M.
5
Langner, Tobias
5
Kim, Kyung Hoon
4
Kirchgeorg, Manfred
4
Kuß, Alfred
4
Meffert, Heribert
4
Palmatier, Robert W.
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Boulding, William
3
Burmann, Christoph
3
Feng, Hui
3
Fink, Klaus-J.
3
Hunt, Shelby D.
3
Kim, Sang Jin
3
Kohlbacher, Florian
3
Kreutzer, Ralf T.
3
Lim, Weng Marc
3
Madhavaram, Sreedhar
3
Mena, Jeannette A.
3
Morgan, Robert
3
Pfeffermann, Nicole
3
Roy, Sanjit Kumar
3
Schlegelmilch, Bodo B.
3
Sheth, Jagdish N.
3
Spindler, Gerd-Inno
3
St. Davčik, Nebojša
3
Varadarajan, Rajan
3
Vorhies, Douglas W.
3
Whitler, Kimberly A.
3
Adhikari, Atanu
2
more ...
less ...
Institution
All
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
Journal of the Academy of Marketing Science
SpringerLink / Bücher
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
more ...
less ...
Source
All
ECONIS (ZBW)
660
Showing
1
-
10
of
660
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
3
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
4
The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
Saved in:
5
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
6
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
7
Executive confidence and myopic marketing management
Tuck Siong Chung
;
Low, Angie
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1118-1142
Persistent link: https://www.econbiz.de/10014336210
Saved in:
8
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
9
The impact of product features on market orientation in technology-based new ventures
Zhou, Zhao
;
Verburg, Robert M.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014434830
Saved in:
10
Creating a market orientation : an empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)
Haon, Christophe
;
Gotteland, David
;
Nelson, Rob
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014434831
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->