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isPartOf:"Managing change in extreme contexts"
type_genre:"Fallstudie"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"Long range planning : LRP ; international journal of strategic management"
~isPartOf:"Routledge focus"
~subject:"Direktmarketing"
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Managing change in extreme contexts
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Long range planning : LRP ; international journal of strategic management
Routledge focus
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Vodafone Limited campaign : Welcome Call - the IDM Business Performance Awards 2006, highly commended
Boothby, Kate
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 168-178
Persistent link: https://www.econbiz.de/10003588155
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Powergen : the journey to marketing optimisation
Perrett, Mark
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 76-83
Persistent link: https://www.econbiz.de/10003519363
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