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isPartOf:"Managing cultural diversity in Asia : a research companion"
~isPartOf:"Journal of international marketing"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~person:"Brettel, Malte"
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Brettel, Malte
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Managing cultural diversity in Asia : a research companion
Journal of international marketing
Working paper / National Bureau of Economic Research, Inc.
Journal of international management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Entrepreneurial marketing
1
International business review : the official journal of the European International Business Academy
1
International entrepreneurship and management journal
1
International journal of innovation management
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of international entrepreneurship
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of world business : JWB
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ECONIS (ZBW)
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A cross-cultural perspective of marketing departments' influence tactics
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 73-94
Persistent link: https://www.econbiz.de/10009159091
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2
How top management's social capital fosters the development of specialized marketing capabilities : a cross-cultural comparison
Kemper, Jan
;
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 87-112
Persistent link: https://www.econbiz.de/10009299831
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