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isPartOf:"Managing cultural diversity in Asia : a research companion"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Indien"
~subject:"Marketing management"
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Managing cultural diversity in Asia : a research companion
Journal of macromarketing : examining the interactions among markets, marketing, and society
International journal of Indian culture and business management
10
Journal of global marketing
7
Journal of international consumer marketing
6
Journal of business research : JBR
5
Cross cultural management : an international journal
4
International business review : the official journal of the European International Business Academy
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Investigating cultural aspects in Indian organizations : empirical evidence
4
Journal of world business : JWB
4
Asia Pacific journal of marketing and logistics
3
International journal of entrepreneurship and small business
3
Journal of Indian business research
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NBER Working Paper
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NBER working paper series
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The international journal of human resource management
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Working paper / National Bureau of Economic Research, Inc.
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Asia Pacific journal of management
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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BREAD working paper
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European journal of marketing : EJM
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Global consumer behavior
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Human resource management
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IEG working paper
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India Studies in Business and Economics
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Industrial marketing management : the international journal for industrial and high-tech firms
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International human resource management
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International journal of Indian culture and business management : IJICBM
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Journal for global business advancement : JGBA
2
Journal of customer behaviour
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Journal of euromarketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of managerial issues : JMI
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Journal of retailing and consumer services
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Marketing theory
2
Psychology & marketing
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Routledge studies in the growth economies of Asia
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South Asian journal of global business research : SAJGBR ; the official journal of the South Asian Academy of Management
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Springer eBook Collection
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SpringerLink / Bücher
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The American economic review
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Indian consumer Kaun Hai? : the class-based grammar of Indian advertising
Cayla, Julien
;
Elson, Mark
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 295-308
Persistent link: https://www.econbiz.de/10009621043
Saved in:
2
Globalization, consumer tensions, and the shaping of consumer culture in India
Eckhardt, Giana M.
;
Mahi, Humaira
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 280-294
Persistent link: https://www.econbiz.de/10009621045
Saved in:
3
Transplanating the meritocracy in India : creating a shared corporate vision at the local and global levels
Robinson, Nicholas P.
;
Ensign, Prescott C.
- In:
Managing cultural diversity in Asia : a research companion
,
(pp. 330-351)
.
2010
Persistent link: https://www.econbiz.de/10003984762
Saved in:
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