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isPartOf:"Managing cultural diversity in Asia : a research companion"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Kulturelle Identität"
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Brand image
Kulturelle Identität
Consumer behaviour
16
Cultural identity
16
Konsumentenverhalten
16
National culture
11
Nationalkultur
11
Cross-cultural management
6
Interkulturelles Management
6
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April, Kurt
1
Barak, Benny
1
Buyova, Daniela
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Carrero, Oliver
1
Cervera-Taulet, Amparo
1
Chen, Ke-hung
1
Chow, Cheris W. C.
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Chow, Raymond P. M.
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Dereli, Beliz
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1
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1
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1
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1
Lee, Eun Jung
1
Lee, Keun
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Lloyd, Shannon
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Lu, Hsiao-yun
1
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1
Mas, José M.
1
Mathur, Anil
1
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Managing cultural diversity in Asia : a research companion
Psychology & marketing
Journal of business research : JBR
111
Journal of international consumer marketing
64
Discussion paper series / IZA
57
International business review : the official journal of the European International Business Academy
45
International marketing review
41
Journal of international marketing
41
International journal of cross cultural management : CCM
38
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
35
Journal of business ethics : JOBE
34
IZA Discussion Paper
33
Journal of global marketing
33
The international journal of human resource management
33
Discussion paper / Centre for Economic Policy Research
32
NBER working paper series
31
Journal of world business : JWB
29
Management international review : mir ; journal of international business
29
CESifo working papers
28
Cross cultural management : an international journal
27
Working paper / National Bureau of Economic Research, Inc.
27
NBER Working Paper
25
Journal of international management
24
Cross cultural & strategic management
22
International journal of business and globalisation : IJBG
21
Culture, leadership, and organizations : the GLOBE study of 62 societies
19
Working paper
19
Asia Pacific journal of marketing and logistics
18
European journal of international management : EJIM
18
International journal of cross cultural management
18
Journal of travel and tourism marketing
18
Tourism management : research, policies, practice
17
Journal of promotion management : JPM
16
SpringerLink / Bücher
16
Journal of career development
15
Journal of economic behavior & organization : JEBO
15
Journal of retailing and consumer services
15
The journal of consumer marketing
15
International journal of hospitality management
14
Marketing theory
14
National culture and groups
14
European journal of cross-cultural competence and management
13
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ECONIS (ZBW)
17
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1
Emotions in fear communication : a cross-cultural neuromarketing approach
Mas, José M.
;
Gómez, Andrés
;
Carrero, Oliver
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 697-718
Persistent link: https://www.econbiz.de/10014518784
Saved in:
2
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung
;
Yi, Youjae
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Saved in:
3
Cross-cultural perceptions of onshore guided tours : a qualitative approach based on eWOM
Buyova, Daniela
;
Sanz Blas, Silvia
;
Cervera-Taulet, Amparo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1054-1061
Persistent link: https://www.econbiz.de/10011627270
Saved in:
4
To choose (not) to eat healthy : social norms, self-affirmation, and food choice
Ivanic, Aarti S.
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 595-607
Persistent link: https://www.econbiz.de/10011534712
Saved in:
5
A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
Saved in:
6
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
7
The level of concern about Feng Shui in house purchasing : the impacts of self-efficacy, superstition, and the Big Five personality traits
Peng, Yu-shu
;
Hsiung, Hsin-hua
;
Chen, Ke-hung
- In:
Psychology & marketing
29
(
2012
)
7
,
pp. 519-530
Persistent link: https://www.econbiz.de/10009565196
Saved in:
8
Feng Shui principles in residential housing selection
Wu, Wann-Yih
;
Yau, Oliver Hon Ming
;
Lu, Hsiao-yun
- In:
Psychology & marketing
29
(
2012
)
7
,
pp. 502-518
Persistent link: https://www.econbiz.de/10009565198
Saved in:
9
Consumers' views of Feng Shui : antecedents and behavioral consequences
Luk, Chung-leung
;
Wan, Wendy W. N.
;
Chow, Raymond P. M.
; …
- In:
Psychology & marketing
29
(
2012
)
7
,
pp. 488-501
Persistent link: https://www.econbiz.de/10009565200
Saved in:
10
Editorial: The key components of Feng Shui and their implications for marketing
Yau, Oliver H.
- In:
Psychology & marketing
29
(
2012
)
7
,
pp. 479-487
Persistent link: https://www.econbiz.de/10009565204
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