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isPartOf:"Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing"
~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~subject:"Bank marketing"
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
Field guide to case study research in business-to-business marketing and purchasing
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
2
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
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Analyzing the strategic role of social networking in firm growth and productivity
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Betrieb / Management, Strategie
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Developing digital marketing : relationship perspectives
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E-marketing in developed and developing countries : emerging practices
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Journal of financial services marketing : JFSM
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Services marketing quarterly
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The journal of management development
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ECONIS (ZBW)
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Ethnographic research in service marketing : theory, methods, and practice
Koskull, Catharina von
- In:
Field guide to case study research in …
,
(pp. 101-145)
.
2014
Persistent link: https://www.econbiz.de/10011413778
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Markenführung von Hybridmarken am Beispiel Sparkasse
Brinkmann, Stefan
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 81-92)
.
2007
Persistent link: https://www.econbiz.de/10003530198
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