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isPartOf:"Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
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Internet marketing
62
Online-Marketing
62
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Social web
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Fesenmaier, Daniel R.
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
59
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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ECONIS (ZBW)
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
3
How does mobile social media sharing benefit travel experiences?
Chen, Ye
;
Liu, Yuqing
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
4
,
pp. 841-858
Persistent link: https://www.econbiz.de/10014245657
Saved in:
4
Airlines : standardize your international advertising!
Décaudin, Jean-Marc
;
Lacoste, Denis
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
5
,
pp. 1090-1104
Persistent link: https://www.econbiz.de/10014245678
Saved in:
5
Delineating the effects of social media marketing activities on Generation Z travel behaviors
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
;
Qiao, Haohao
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
5
,
pp. 1140-1158
Persistent link: https://www.econbiz.de/10014245683
Saved in:
6
Are you happy for me? : how sharing positive tourism experiences through social media affects posttrip evaluations
Li, Hengyun
;
Meng, Fang
;
Zhang, Xiaonan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 477-492
Persistent link: https://www.econbiz.de/10012880220
Saved in:
7
Effectiveness of travel social media influencers : a case of eco-friendly hotels
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10013258973
Saved in:
8
No story without a storyteller : the impact of the storyteller as a narrative element in online destination marketing
Pachucki, Christoph
;
Grohs, Reinhard
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1703-1718
Persistent link: https://www.econbiz.de/10013390991
Saved in:
9
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
10
The role of photograph aesthetics on online review sites : effects of management- versus traveler-generated photos on tourists’ decision making
Marder, Ben
;
Erz, Antonia
;
Angell, Rob
;
Plangger, Kirk
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10012425165
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