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isPartOf:"Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing"
~subject:"Marketing theory"
~subject:"Savings bank"
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
The SAGE handbook of digital marketing
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Journal of business research : JBR
2
Journal of marketing management : MM
2
Acta Universitatis Oeconomicae Helsingiensis / A
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Developing digital marketing : relationship perspectives
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Handbook of research on international advertising
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Innovations in SMEs and conducting e-business : technologies, trends and solutions
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International journal of applied business and economic research
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International journal of internet marketing and advertising : IJIMA
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International marketing review
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Internet advertising : theory and research
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Markstones-Arbeitspapiere
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Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
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Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
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Springer eBook Collection
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The history of marketing science
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Tourism review
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Working papers / Helsinki School of Economics
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Markenführung von Hybridmarken am Beispiel Sparkasse
Brinkmann, Stefan
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 81-92)
.
2007
Persistent link: https://www.econbiz.de/10003530198
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Internetbasierte Kundeninteraktion als Gegenstand der Markenführung
Totz, Carsten
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 271-294)
.
2007
Persistent link: https://www.econbiz.de/10003530259
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