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isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Career development international : the journal for executive, consultants, academics and individuals"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"NBER working paper series"
~person:"Püschel, Ruben"
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Dienstleistungsmarketing
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Fitness-Wirtschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Career development international : the journal for executive, consultants, academics and individuals
International journal of contemporary hospitality management
NBER working paper series
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ECONIS (ZBW)
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Markenstrategische Positionierung von Fitness-Studios als Gesundheitsdienstleister
Püschel, Ruben
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 501-529)
.
2014
Persistent link: https://www.econbiz.de/10010354024
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