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isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Die Sportbranche : Wachstum - Wettbewerb - Wirtschaftlichkeit"
~isPartOf:"International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association"
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Die Sportbranche : Wachstum - Wettbewerb - Wirtschaftlichkeit
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
International journal of sport management and marketing : IJSMM
13
Journal of sport management : the official journal of the North American Society of Sport Management
5
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
4
NBER Working Paper
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NBER working paper series
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Sport marketing in a global environment : strategic perspectives
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Working paper / National Bureau of Economic Research, Inc.
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International journal of sports marketing & sponsorship
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Services marketing quarterly
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Sports management as an emerging economic activity : trends and best practices
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Action-based quality management : strategy and tools for continuous improvement
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Career development international : the journal for executive, consultants, academics and individuals
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Entrepreneurship in the Asia-Pacific : case studies
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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European Sport management quarterly : ESMQ
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Forum Toursimus & Freizeit: Erkenntnisse aus Wissenschaft und Praxis
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IZA Discussion Paper
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International journal of contemporary hospitality management
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Jahrbuch Markentechnik
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business case studies
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Journal of business market management : jbm
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Journal of consumer behaviour : an international research review
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Journal of economics & management strategy : JEMS
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Journal of health economics
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Journal of hospitality marketing & management
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Markenstrategische Positionierung von Fitness-Studios als Gesundheitsdienstleister
Püschel, Ruben
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 501-529)
.
2014
Persistent link: https://www.econbiz.de/10010354024
Saved in:
2
Hybrid value creation in the sports industry : the case of a Mobile Sports Companion as IT-supported product-service-bundle
Leimeister, Jan Marco
;
Knebel, Uta
;
Krcmar, Helmut
- In:
International journal of information systems in the …
2
(
2010
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10003925600
Saved in:
3
Fitnesswirtschaft in Deutschland
Kamberovic, Refit
- In:
Die Sportbranche : Wachstum - Wettbewerb - …
,
(pp. 236-254)
.
1999
Persistent link: https://www.econbiz.de/10001487490
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