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isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Sponsorship"
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Journal of promotion management : innovations in planning and applied research
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AMS review : official publication of the Academy of Marketing Science
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International journal of internet marketing and advertising : IJIMA
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Prominente Sportler als Testimonials in der Werbung
Kilian, Karsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
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(pp. 195-213)
.
2014
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