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isPartOf:"Marketing Science"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~subject:"Pharmaceutical industry"
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product management
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Marketing Science
Harvard business review : HBR
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Pharmamarketing : ein Leitfaden für die tägliche Praxis
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ECONIS (ZBW)
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Bet on one big idea : or diversify?
Stuart, Toby E.
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 131-135
Persistent link: https://www.econbiz.de/10010196097
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2
A more rational approach to new-product development
Bonabeau, Eric
;
Bodick, Neil
;
Armstrong, Robert W.
- In:
Harvard business review : HBR
86
(
2008
)
3
,
pp. 96-102
Persistent link: https://www.econbiz.de/10003649304
Saved in:
3
Die zunehmende Fremdvergabe pharmazeutischer Produktentwicklungsaufgaben an Contract Research Organisations : eine transaktionskostentheoretische Untersuchung
Dillmann, Lutz
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
49
(
1997
)
12
,
pp. 1047-1065
Persistent link: https://www.econbiz.de/10001232909
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