//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing Science"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of marketing"
~subject:"Business-to-business marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Product management
12
Produktmanagement
12
product management
8
Innovation
4
USA
4
United States
4
Portfolio selection
3
Portfolio-Management
3
Beziehungsmarketing
2
ICT industry
2
IKT-Sektor
2
Innovation management
2
Innovationsmanagement
2
Relationship marketing
2
Strategic management
2
Strategisches Management
2
brand management
2
econometric models
2
pricing research
2
sales takeoff
2
1995-2003
1
1995-2011
1
Anlageverhalten
1
Auction theory
1
Auktionstheorie
1
Australia
1
Australien
1
Automotive industry
1
B-to-B-Marketing
1
Bank
1
Bayesian analysis
1
Behavioural finance
1
Brand image
1
Capital income
1
Corporate culture
1
Customer satisfaction
1
Customer service
1
E-commerce
1
Electronic Commerce
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Heide, Jan B.
1
Lukas, Bryan A.
1
Whitwell, Gregory J.
1
Published in...
All
Marketing Science
Journal of business strategy
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
2
Kontakt & Studium
2
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Berichte aus der Betriebswirtschaft
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Manufacturing & service operations management : M & SOM
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim
1
Technischer Vertrieb
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.
;
Whitwell, Gregory J.
;
Heide, Jan B.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->