//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing für Innovationen : wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Avagyan, Vardan"
~person:"Deng, Qian"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktentstehung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
New product development
3
Produktentwicklung
3
Brand extension
1
Brand extensions
1
Brand image
1
Brand management
1
Finance
1
Financial projections
1
Fit
1
Innovation
1
Innovation diffusion
1
Innovation management
1
Innovation project selection decisions
1
Innovationsdiffusion
1
Innovationsmanagement
1
Markenführung
1
Markenimage
1
Markentransfer
1
Marketing-accounting interface
1
Marketing-finance interface
1
New product diffusion
1
Optimal pricing
1
Preismanagement
1
Pricing strategy
1
Product development
1
Project finance
1
Project management
1
Projektfinanzierung
1
Projektmanagement
1
Scale development
1
Scenario presentation
1
Successive generations
1
Theorie
1
Theory
1
Trade-in
1
Upgrades
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Avagyan, Vardan
Deng, Qian
Stremersch, Stefan
3
Croux, Christophe
2
Homburg, Christian
2
Steenkamp, Jan-Benedict E. M.
2
Alavi, Sascha
1
Aribarg, Anocha
1
Ariely, Dan
1
Arts, Joep W. C.
1
Arunachalam S
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Banerjee, Sumitro
1
Broeckhuizen, Thijs L. J.
1
Camacho, Nuno
1
Carbonell, Pilar
1
Chandrasekaran, Deepa
1
Chattopadhyay, Amitava
1
Chaudhuri, Malika
1
Chou, Ting-Jui
1
Cohen-Vernik, Dinah
1
Cui, Anna Shaojie
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Eliashberg, Jehoshua
1
Esteban-Bravo, Mercedes
1
Ewijk, Bernadette J. van
1
Foucart, Renaud
1
Foutz, Natasha Zhang
1
Frambach, Rudolf T.
1
Fruchter, Gila E.
1
Geuens, Maggie
1
Gijsbrechts, Els
1
Goldenberg, Jacob
1
Gupta, Shaphali
1
Haenlein, Michael
1
Hariharan, Vijay Ganesh
1
Hennig-Thurau, Thorsten
1
Hildesheim, Andreas
1
more ...
less ...
Published in...
All
Marketing für Innovationen : wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
European journal of operational research : EJOR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
2
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
3
Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
Avagyan, Vardan
;
Esteban-Bravo, Mercedes
;
Vidal-Sanz, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 780-796
Persistent link: https://www.econbiz.de/10011634062
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->