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isPartOf:"Marketing für Innovationen : wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen"
~subject:"Markenführung"
~subject:"Technologietransfer"
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Marketing für Innovationen : wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen
Journal of business research : JBR
10
Springer Proceedings in Business and Economics
10
SpringerLink / Bücher
7
Journal of the Academy of Marketing Science
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
Journal of marketing
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The journal of brand management : an international journal
4
The journal of product & brand management
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Advances in international marketing
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Innovation: organization & management : IOM
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Springer eBook Collection
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Technological forecasting & social change : an international journal
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European journal of innovation management
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IEEE transactions on engineering management : EM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of business excellence
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International journal of innovation management
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International journal of product development : IJPD
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International journal of technology marketing : IJTMkt
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Journal of marketing management : MM
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Premier reference source
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Routledge focus on business and management
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Springer eBook Collection / Business and Management
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The Routledge companion to contemporary brand management
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Advances in International Marketing Ser.
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in business strategy and competitive advantage (ABSCA) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
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Asian economic policy review : AEPR
1
Australasian marketing journal
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Brand management ; Vol. 2
1
Brand the Future : systematische Markenentwicklung im B2B
1
Breaking new ground in theory and practice
1
Business / Economics
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Business horizons
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Markteinführungsstrategien für Innovationen
Spannagl, Johannes
- In:
Marketing für Innovationen : wie innovative …
,
(pp. 241-250)
.
2010
Persistent link: https://www.econbiz.de/10008666466
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2
Science-to-Business Marketing als Impulsgeber und Treiber für marktgerechte Innovationen
Baaken, Thomas
- In:
Marketing für Innovationen : wie innovative …
,
(pp. 3-12)
.
2010
Persistent link: https://www.econbiz.de/10008666477
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